Flyfire - Wonderfully out-there research project. Simple but brilliant.

 Here's the press release in full

MIT researchers develop new display system with flying pixels
-- Remote controlled “micro helicopters” generate unique, free-form display

Photo and Video Available

Imagine that pixels could fly out of your computer screen and create an immersive, luminous
cloud capable of displaying digital information in three-dimensional space. This is the vision
beyond Flyfire, a new project put together by researchers at MIT's SENSEable City Lab and
Aerospace Robotics and Embedded Systems Laboratory (ARES Lab).

Flyfire uses a large number of remotely controlled, self-organizing "micro helicopters". Each
helicopter contains small LEDs and acts as a smart pixel. Through digitally controlled
movements, the helicopters perform elaborate and synchronized choreographies, generating a
unique free-form display in three-dimensional space.

"It's like when Winnie the Pooh hits a beehive: a swarm of bees comes out and chases him
while changing its configuration to resemble a beast," said E Roon Kang, a research fellow at
the SENSEable City Lab who is leading the project. "In Flyfire, each bee is essentially a pixel
that emits colored light and reconfigures itself into different forms."

Using the self-stabilizing and precise controlling technology developed by the ARES Lab, the
motion of the pixels is adaptable in real time. The Flyfire canvas can transform itself from one
shape to another or bring a two-dimensional photographic image into an articulated shape.

"Today we are able to simultaneously control a handful of micro helicopters, but with Flyfire we
are aiming to scale up and reach very large numbers," said Emilio Frazzoli, head of the ARES
Lab.

“Flyfire opens up exciting possibilities: as on a conventional screen, pixels can change color, but
now they can also move, creating a transient trace of light in three-dimensional space," said
team member Carnaven Chiu. "Unlike traditional displays that can only be seen from the front,
Flyfire becomes a three dimensional immersive display that can be experienced from all
directions."

Flyfire is conceived as a public space installation, in which the pixels recharge every few
minutes and then perform in space. "In general, there are two ways to increase the resolution of
a display," said Carlo Ratti, director of the SENSEable City Lab. "One is to use smaller pixels.
The other one is to look at it from farther away. Flyfire adopts the second approach to create a
unique visual experience in large public spaces.”

Flyfire is made possible by recent advances in battery technology and wireless control. It aims
to be a step towards 'smart dust' -- the idea that computing is becoming increasingly smaller,
addressable, pervasive - and persuasive.

The Flyfire project was developed by E Roon Kang, Carnaven Chiu, Caitlin Zacharias,
Shaocong Zhou, Assaf Biderman and Carlo Ratti of SENSEable City Lab in collaboration with
Erich Mueller and Emilio Frazzoli of ARES Lab.
http://senseable.mit.edu/flyfire

The Social Media X Factor

Love him or hate him, you have to admire Simon Cowell as a marketer. I wager that when he got the news that Rage Against The Machine had claimed the top spot on the UK singles chart, rather than being angry he will have been quietly taking notes. A Facebook campaign fuelled by Twitter had beaten his well orchestrate traditional media extravaganza and publicity machine to pip his act, Joe McElderry, to the top slot. And he, the great music Svengali, had not seen it coming.

However, there’s no doubt that next year Simon Cowell will adapt. He’ll take the hard lesson he has learned about the power of social media this year and tweak the X Factor format (and Britain’s Got Talent) to include social media more towards the centre, rather than on the periphery as it has been to date. And there’s no doubt that he’ll be well equipped to fight the battle for hearts and minds online.

This is perhaps self-evident in the fact that he has already offered Jon and Tracy Morter, the couple set up RATM campaign Facebook, a job. Though they have not taken him up on it, this is sign of how savvy Simon Cowell actually is.

It’ll be interesting to see next season  if he will allow votes to be cast via Twitter, or Facebook where making a share of the revenues will be less certain. Will this increase the voting or dilute revenues made from the existing audience base? That’s the tricky question he’ll inevitably face. I for one am looking forwards to seeing how he deals with this, as will many TV producers trying to navigate the change in audience participation and engagement that the mainstreaming of social media is signalling.

So is this a sign of a tipping point in the adoption and acceptance of social media in the public psyche? Probably; but what does everyone else think?

Microserfs - my life changing book

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Just re-read Douglas Coupland’s Microserfs again. I first read it Jan 1996 and have read it 5 times since. Why do I like it so much? Well it’s a book published just before the beginning of the Internet boom and follows the lives of a bunch of employees at Microsoft (Microserfs) who take a chance and leave the comfortable but insular cocoon of the Microsoft Campus is Seattle to join a new start-up in Silicon Valley. Lots of things were happening back in my life back then, but it’s this book that made me leave a cushy job in order to take a risk and make my mark with something that just might end up being something. After two years of hard work with my good friend Ajaz Ahmed we launched Freeserve.

Thank you Douglas Coupland

http://www.coupland.com/

p.s. Has anyone else read this book. And if so, what do you think?